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Speaker: William Mitchell
Job title: Chief Executive Officer
Company/Organization: Pure Circle Ltd
PureCircle is the world’s leading producer and distributor of high purity Reb-A, the world’s first all-natural zero calorie sweetener regarded as a viable complement to sugar in mainstream food and beverage products. PureCircle is a business to business company that focuses on building strong and deep relationships with its customers which consists mainly of the leading food and beverage companies.